Our story

Fed up with always having to compromise with our clothing; shirts that were always too boxy, jeans that were too tight... we decided to create a menswear range that not only had a better feel and fit, but was 100% designed for us.

As sport and fitness fanatics, we’d always experienced problems when buying menswear. The constant feeling of frustration after trying on clothes that failed to fit became exasperating. We loved our gym gear, but didn't want to wear it all the time. When we went for something smarter, it didn't fit.

Falling back on performance or loose fitting clothing was often limiting and uninspiring. We wanted a choice of post-activity menswear that felt good, looked great and complimented our body shape.

Greg Randall, Co-founder

We’d had enough of having to ‘make do’ with jeans that were too tight, or shirts that fit our arms but were boxy around the waist.

Why were we being penalised? Why was it so hard to find quality menswear that we could trust as much as our technical gear?

We analysed the athletic physique in detail, prototyping, iterating testing – studying as many body shapes as possible then combining the learnings with our extensive experience within the menswear industry.

Understated and elegant, ‘Freedom of movement’ is our inspiration to craft clothing that respects your body shape. Comfortable, tailored and stylish – not elastic, synthetic or skin tight.

We're proud of our products, which are crafted using the finest natural materials in partnership with industry renowned suppliers in Portugal. As an independent British company we sell directly to you, which means we're able to cut wholesale and avoid sales, keeping our pricing honest.