We started out with a simple sketch and one clear goal: Create a range of menswear designed specifically for guys like us.
For men like us
As sport and fitness fanatics, we’d always experienced problems when buying menswear. The constant feeling of frustration after trying on clothes that failed to fit became exasperating. We loved our gym gear, but didn't want to wear it all the time. When we went for something smarter, it didn't fit.
Falling back on performance or loose fitting clothing was often limiting and uninspiring. We wanted a choice of post-activity menswear that felt good, looked great and complimented our body shape.
Greg Randall, Co-founder
A GROWING COMMUNITY
We collaborated with like minded people from the health, fitness and sport industries to help perfect our approach – gaining a deeper understanding of the athletic body shape and identifying what they, and we, really want from our menswear.
Designed for us
How we did it
We analysed the athletic physique in detail, prototyping, iterating testing – studying as many body shapes as possible then combining the learnings with our extensive experience within the menswear industry.